Is it possible that buying a car takes you to your destination? No, you have to drive it to reach the destination. Similarly, hosting website doesn’t bring visitors and sales. You have to drive traffic i.e. visitors to your website. The technique which helps you to drive traffic is called SEO.
"Google only loves you when everyone
else loves you first."
“Website is the basic building block of online business.” you must have heard it. And yes, it is. It’s a way to showcase your product online. But having website is not enough to grow business. You might have website now but not having visitors at all. And you might end up think website as an expense not investment which is not giving you any ROI.
- What is SEO?
SEO abbreviation of Search Engine Optimization, is a process of ranking your website on top of search engine result page (SERP). When you hit a query on search engine, the result page showed up with website which will give you the best answer of your query. This is what SEO do.
- Why SEO is important?
SEO experts use to say, ‘you’re out of business if you’re not available on search’. Unlike social media, people don’t scroll search engine page to pass their time. When they hit a query, they want an answer as quick and relevant.
When user look out for query related to your business, you must be present on first page of search engine and if you are not, then no body is gonna visit your website because people in hurry won’t hit for second page of search result (as they got their relevant answer at top of SERP only, thanks to google algorithm).
- Tell us, when do you visit second page of SERP last time?
- How SEO can be done?
This is a technical part. We can’t describe it in single blog. You don’t have to worry about the ‘how’ part because we at Arising design can help you with our SEO service.
So, lets discuss in business prospect.
- How can SEO help to grow your business?
SEO is so essential to make your website give you ROI. There are so many ways by how SEO can help to grow your business and most important of them are listed below.
- SEO helps you reach the potential audience
Answer yourself, which one will be the potential audience. The one you came upfront off or the one who come to you by seeing your business?
Like SEO, when you optimize your website to bring it on top of SERP, the user looking for term, service or product related to your business will come to you. That means it will surely be your potential and buying customer.
- SEO helps to prove your website user friendly
A website has to fulfil 200+ criteria of search engine to come up on first page of search result. One of them is website should be user friendly. Algorithms are getting updated at an alarming rate with the aim to increase user experience.
It includes factors like, the speed with which your website loads, how easy it is to browse, and whether or not it is "mobile friendly" all have an impact on both your ranking in the SERPs and the amount of time visitors spend on your site. If your website is showing up on top of the SERP, eventually proves user friendliness of your website as strong algorithms like google won’t indexed less user-friendly website on top of SERP.
- SEO shows you are ahead of your competitors
Prospect are aware of you and your competitors too. When they searched for their requirement and get you in the first place for the right query, you win. Even if they look out your competitor than too there will be high chances, they end up contacting you because taking place on top of SERP shows business credibility.
There is the common belief the ‘best’ businesses can be found on the first page or two of the SERPs. So, be at top and stay apart from competition.
- SEO, increase genuine engagement, traffic, & conversion
As we stated previously, people don’t just visit search engines for fun unlike social media. They are there to get specific information in a quick time.
So, people who come to you while looking for a product related to your business are not wasting their time but genuinely in need of your service or product.
A study shows that over 99% of all searchers click on one of the links in the first SERP.Hence, stay at the top of SERP and turn searchers into visitors and visitors to consumer.
- Investing in SEO, save spending on ads in future
SEO takes time and need a solid budget to hire agency or freelancer. But result of SEO last longer conditioned that you putting on going effort to stand on the first page.
And if you’re staying on the first page for terms or phrases related to your business then why will you have to spend money on PPC.
- Let’s get started with your SEO
Now, you know how important SEO plays an important role in growth of your business. The higher you rank, the more attention you get.
If you are planning SEO for your website, we can help you with that and can create a SEO friendly website from scratch too based on your business requirement.